Livingly Media | Fashion. Beauty. Entertainment. Pop Culture. Deeply Engaging. Livingly Media | Fashion. Beauty. Entertainment. Pop Culture. Deeply Engaging.


Headquartered in Silicon Valley, Livingly Media is a digital lifestyle company that reaches more than 25 million readers each month. Livingly owns and operates three web properties: entertainment news site Zimbio, fashion-and-beauty destination StyleBistro, and home décor and design site Lonny.

Livingly properties drive massive engagement through a variety of highly visual, interactive, and shareable content. Brands can connect with Livingly audiences on multiple platforms – desktop, tablet, mobile, social – with the help of our creative services team and a suite of proprietary offerings that are produced in-house with the objective of maximizing engagement and awareness.

Livingly Media is now part of one of the largest diversified media companies in the world, Axel Springer, having been recently acquired by one of their subsidiaries, aufeminin. Founded in 1999, aufeminin (FEM: EN Paris) is a publicly traded, top publisher of women’s websites worldwide. Their editorial and community-based properties in the categories of parenting, food, health, fashion and beauty, and women’s lifestyle reach an audience of over 114 million unique visitors. As aufeminin’s first U.S. acquisition, Livingly is an integral member of a varied and successful group of international brands.

Livingly has offices in San Carlos, CA and New York City.



Tony Mamone | CEO and co-founder

Tony Mamone serves as Chief Executive Officer for Livingly Media which he co-founded with Danny Khatib in the spring of 2005. Prior to starting Livingly, he was Senior Vice President of U.S. Sales and Operations for LookSmart, a public company focused on Internet search and advertising, where he managed a team of over 100 employees responsible for over $120 million in annual revenue. In his five years at LookSmart, he also served as vice president of products and general manager of small business sales. In these roles, he managed worldwide sales, marketing, product development, support, operations, and business development activities. Prior to joining LookSmart, Tony worked for Mercer Management Consulting advising media and communications clients.

Tony completed a Sloan Fellowship at the Stanford Graduate School of Business and holds a masters degree from Stanford, a B.E. in Engineering Sciences from the Thayer School of Engineering and a B.A. in Engineering from Dartmouth College.

Danny Khatib | President and co-founder

Danny Khatib is a co-founder and serves as President for Livingly Media, where he is responsible for managing the company’s product and development activities. Prior to starting Livingly, he spent three years at AOL Time Warner working on digital media initiatives in the Strategy and Investments group, where he focused on the broadband media segment, including online music, video, and games. While at AOL Time Warner, Danny was involved in external and internal partnership negotiations, new product and new venture planning, broadband and video technology strategy, corporate venture capital, M&A, business development and technology standards development. Danny has also held product management, business development, and finance positions with companies such as Skype, Yahoo!,, and UBS.

Danny holds an MBA from the Stanford Graduate School of Business, where he was honored as an Arjay Miller scholar, and a Bachelor of Science in Economics from the The Wharton School of The University of Pennsylvania.


Nicole Amico Smith | VP of Sales

Nicole Amico Smith joins Livingly Media from Condé Nast, where she most recently was the Associate Publisher for Nicole joined Condé Nast in 2008 as a Digital Account Director for, Condé Nast’s former financial brand, where she covered the Midwest and Northeast. From Portfolio she moved to Vanity Fair to become the Director of Integrated Sales, managing sales for along with cross platform deals between the magazine and website. She then moved to Condé Nast Digital where she was the Executive Director of the Fashion & Beauty and Food & Travel sites, focusing on properties like, and

Nicole brings over ten years of sales experience to Livingly. She began her digital career at as the Midwest Director. Prior to joining, Nicole sold traditional media atMetropolis Magazine, a national trade publication targeting the architecture and design community. Before entering the publishing arena, Nicole worked at Merrill Lynch on the Institutional Equity Research Sales desk.

Nicole holds a B.A. from Lehigh University and lives in New York City with her husband and daughter.

Bruce Martin | CTO

Bruce Martin serves as the CTO of Livingly Media with 20 years of professional experience in engineering and software development. Part of the launch team for Livingly Media, he focuses on the performance, reliability, and flexibility of technical systems. He also developed a content matching system that underlies the company’s ongoing content relationships. Prior to joining Livingly, he was an architect at LookSmart, Ltd., where he optimized and improved the relevance of general search and ads. During his time there, he also co-authored a patent for high-performance collection and delivery of ads. Bruce served as an engineering lead at SAIC, where he developed large-scale battlefield simulations and worked on R&D projects involving data mining.

Bruce resides in San Mateo with his wife and two children and holds a Masters degree in Computer Science from the University of Central Florida, where he focused on artificial intelligence and natural language understanding.